Subway + Ad = Animation
So, I meant to drop an Aside here about something I saw for the first time while riding the MBTA Red Line last week. The discussion that Ed and Jason are having about alternative forms of advertising in the Network Upfronts comments reminded me of this.
Anyway, as we were moving thru the dark tunnel, I noticed lighted ads started flying by the windows for the new Lexus ES350. That’s something new, but the very cool thing was they were lined up in such a way so that as we sped by they would change after you had enough time to read the words. Using a 40-50 mph moving train as an ad animation mechanism in a dark subway tunnel. A very innovative idea for new advertising. I wonder how many signs and lights were required to pull it off. Just plain cool.
Posts ::
This post has 3 comments (now closed):
JFCC
Fri :: 26 :: May :: 2006 :: 05.21 pm
They’ve had those for a couple of years now. I remember having to stare at a cruise ship ad for about six months while commuting to Emerson.
Sean
Fri :: 26 :: May :: 2006 :: 11.05 pm
Wow… I guess it has been a long time since I have taken the train. I was trying to figure out how long it had been last week.
I take it the ad didn’t work on you… no cruises to far off lands? 🙂
JFCC
Sat :: 27 :: May :: 2006 :: 09.32 am
Not that I paid for, anyway.
The only problem with the ads is that they stay up forever. If they changed them on, say, a weekly basis, they would rock, but I imagine they’re a pain in the ass to change.